VisitBritain is the organisation created on 1st April 2003 to market Britain to the rest of the world and England to the British. Formed by the merger of the British Tourist Authority and the English Tourism Council, its mission is to build the value of tourism by creating world class destination brands.

Quality is an integral part to achieving a world class competitive industry in England. Our vision is 'world class tourism in England' which means a product of at least comparative quality with other world leading tourism destinations. To achieve a quality product all elements of the tourism experience must meet or exceed consumer expectations.

There is only one tool to monitor quality assurance at a national level - the National Quality Assessment Schemes. To be recognised within the Self-Catering standard an establishment must meet all the 'Minimum Entry Requirements' for a One Star rating. To obtain a higher quality grade it is necessary to meet both the level of quality and condition specified in the quality indicators for that Star Level.

The following aspects are considered as part of the quality assessment: exterior, cleanliness, management efficiency, public areas, bedrooms, bathrooms, kitchen, additional facilities.

STAR RATING QUALITY INDICATORS - 5 STAR

Factors which indicate a quality level commensurate with Five Star. Items may be described as Excellent to Exceptional. Providing high standards in the overall fabric of the building both internally and externally; together with excellent standards of management efficiency and guest services. This level will be presented to the consumer as Exceptional or World Class Standard.